Engineering Marketing Agency
Engineering Precision, Applied to Your Sales & Marketing
At Sales & Marketing Engineers (SME), we help engineering companies grow using the same structured thinking, continuous improvement, and attention to detail you apply to your products and processes.
Why we are the right fit for you
Engineering firms need a marketing partner who understands more than just branding — you need someone who gets your world: tolerances, efficiency, process flow, and measurable results.
That’s exactly why SME exists. Our founder, Stefan Buss, is an engineer himself. He’s spent years designing, refining, and implementing systems that deliver predictable outcomes — now, he’s applied that mindset to sales and marketing.
We speak your language:
- Specifications instead of fluff
- KPIs instead of vague goals
- Processes instead of guesswork
“It has been great working with Sales and Marketing Engineers. Their knowledge and professionalism across the whole process has simplified everything for us. We are in good hands”
- Steve Lampkin, Owner of Olivers Contracts
Sales and marketing for engineering companies is not about random creative gambles — it’s about systematic processes and measurable results.
Our approach ensures your sales pipeline flows as smoothly as a well-engineered production line.
Engineering Marketing AND Sales
Research First
We look into your market, your clients, partners and competitors
Blueprint Strategy
Only then do we craft a strategy that is customised for you, followed by a plan that suits your resources
Prototype and Test
Have you ever run a machine without testing and calibrating? Same applies with campaigns in sales and marketing.
Scale and Optimise
We then refine and scale our efforts for you, always tweaking and improving as we progress
Our fractional team acts as your sales and marketing engineers, implementing the right processes, training your operators, and maintaining quality standards. We can complement your existing resources, upskill your people, or become your entire sales and marketing production crew—delivering a connected system that operates with engineering precision.
SME Crew
Stefan Buss
Stefan is dynamic full of energy and loves optimising systems and processes . He has a passion for both sales and marketing and especially everything digital (and happens to be a qualified engineer!)
Crew
Stef works with a wide team of virtual experts, each dedicated to their field, and on call for as long as we need, giving you the hybrid advantage
“It's rare that you come across someone like Stefan, as clued-up about sales strategies as he is about branding and marketing, you don't come across people who are experts in both these areas very often.”
-Clare Farthing, Marketing Professional
Values
We believe strongly that shared values in business relationships are vital. The values we founded the company on;
- Authenticity
- Simplicity
- Education
- Collaboration
- Experimentation
- Results
- Fun
- Learning
- Structured approach
