Getting Less from LinkedIn Than You Used To?

Join us live in August for a webinar for business owners and directors who want LinkedIn to work with the new algorithm, not against it. 

You Are Not Imagining It.

Your Reach Really Has Dropped.

Organic reach on LinkedIn has fallen by nearly 50% year on year, and most users have felt it.

If you dip into LinkedIn now and then, post when you remember, and hope for the best, the results have quietly dried up. The platform has changed underneath you:

• A new algorithm now reads your content, profile and engagement in a completely different way
• The old volume-driven habits no longer work - and some now actively hurt you
• Buyers are still there and still researching, but they only see the accounts the algorithm trusts
• The gap between sporadic posters and systematic posters is widening every month

The winners on LinkedIn this year won't be the ones posting the most. They'll be the ones who understand what the algorithm rewards and built a simple system around it.

The Machine Was Recalibrated. Nobody Sent You the Manual.

Think of LinkedIn like a machine you've run for years. You knew the settings, you knew the output, and it did its job.

Then the manufacturer quietly recalibrated it. Same buttons, completely different behaviour. You're still operating it the old way and wondering why the output has halved.

That's exactly what has happened with LinkedIn's algorithm. The fix isn't working harder at the old settings. It's understanding the new ones - and this webinar walks you through them in plain English.

Why Attend

This is a practical session for business owners and directors who use LinkedIn sporadically and want more from it - not full-time marketers. If you know LinkedIn should be working harder for your business but you're not sure where to start, this is for you.

• Understand how the new algorithm ranks your content, in plain English
• See what actually works in posts now - backed by the numbers, not guesswork
• Learn the engagement signals the algorithm rewards most, and the habits it now penalises
• Leave with a simple, repeatable routine that fits around running a business

This is the start of getting LinkedIn working properly for your business - not a hack or a shortcut, but a clear picture of what moves the needle now.

"Such an eye-opening talk - real tangible takeaways."

What We'll Cover in 45 Minutes

A short scene-setter on what's changed on LinkedIn, then the four things that decide whether your time on the platform turns into visibility, conversations and prospects:

New Algorithm

How the new LinkedIn algorithm actually ranks your content, profile and activity - explained in plain English, with the numbers behind it. What it rewards, what it now penalises, and why your old habits stopped working.

Profile

How to sharpen your profile so it positions you as the expert your buyers are looking for. The algorithm reads your profile too - we'll show you what it's looking for and how to give it the right signals.

Posting

What actually works in posts now - formats, frequency, timing and structure, organic and paid. A simple, repeatable posting approach you can run without it becoming a second job.

Engagement



How to engage on other people's posts in a way that builds visibility and relationships, and a prospecting approach that starts real conversations without feeling like cold spam.

Who This Is For

Business owners, MDs and commercial directors of technical SMEs who use LinkedIn now and then - and want it to start pulling its weight.

You'll leave with:

• A clear picture of how the new algorithm ranks your content
• A sharper profile that positions you as the expert your buyers are looking for
• What works in posts now - organic and paid - backed by the numbers
• A simple engagement and prospecting routine that builds visibility without the spam
  

"Practical points I could implement straight away."

Can't Make the Date?

Or Want to Talk LinkedIn First?

Book a free call with Stefan. A focused conversation to look at how your profile, posts and prospecting are set up now, and the two or three changes that would move the needle most.

No sales pitch. No deck. If we're not the right fit, you'll still leave with a useful read on where you are and what to do next. You can also see how we help technical firms grow on LinkedIn here.

Last Time We Ran This…

"I thought I new a lot about LinkedIn until I came on Stef’s talk"

You'll leave with a clear picture of the new algorithm, a sharper profile, and a simple routine that turns LinkedIn time into real conversations.

About Your Host

Stefan Buss BSc Eng (Ind) is the founder of Sales and Marketing Engineers, a consultancy built for industrial and technical SMEs.

His background is unusually broad for someone in this space:

• Qualified industrial engineer
• Over 20 years in SEO and digital marketing
• Ran his own exhibition design and production company for 7 years, leading a team of 25+
• 8 years in a creative agency, working with marketing teams in technical B2B
• Now working hands-on with SME leaders on LinkedIn, AI, sales and marketing strategy

It's a mix of shop-floor discipline, creative production and commercial reality - a practical, systems-minded session, not a long agency pitch.

Find out more about our LinkedIn services and sales and marketing strategy.

Free to attend.

Date: Tuesday 11th August · Time: 3-4pm BST · Format: Online (Google Meet)

No long sales pitch - real value and practical tips