Sales, Marketing and AI for Industrial and Technical Companies

Who We Work With - And Who We Don't

Your delivery runs like clockwork. Your sales and marketing doesn't. And now someone's asking what you're doing about AI.

  • 10 to 200 staff, turnover between £1M and £25M
  • Established and profitable, but growth has flattened
  • A small sales team, often one to four people, working reactively
  • No marketing lead, or one junior marketer doing a bit of everything
  • Decisions made by the MD, Commercial Director or Operations Director
  • Long, technical sales cycles where the buyer is an engineer too

We're not for everyone

Most agencies say they work with anyone. We don't. We've built our approach around B2B companies that are technical, engineering and industrial - firms where delivery is precise and repeatable, but sales and marketing runs on instinct.


Our founder, Stefan Buss BSc Eng (Ind), came out of industrial engineering. Production lines, quality systems, tolerances. So we don't just translate your world into marketing language - we design your revenue system with the same discipline you use on the shop floor.


Want to skip straight to your sector? Jump to the companies we work with. 


Book a free 90-minute consultation Join the next AI webinar

Engineering Precision, Applied to Your Sales & Marketing

The challenge you're facing

You're not a start-up chasing a first sale. You're not a corporate with a marketing department and a budget line to match. You're an established SME, and you've hit a familiar wall.

Sales and marketing is inconsistent. Maybe one or two people run it. Maybe it's squeezed in around everything else. You know it needs to be better, but here's the catch: you're not a sales and marketing specialist, so how do you recruit, brief and manage a function you don't fully understand?

The challenge you're facing

Sales and marketing is inconsistent. Maybe one or two people run it. Maybe it's squeezed in around everything else. You know it needs to be better, but here's the catch: you're not a sales and marketing specialist, so how do you recruit, brief and manage a function you don't fully understand?

You're not a start-up chasing a first sale. You're not a corporate with a marketing department and a budget line to match. You're an established SME, and you've hit a familiar wall.

Hiring blind is expensive. Agencies promise a pipeline and deliver scattered tactics with no system underneath. Only 10% of engineering companies we surveyed outsource their marketing at all, and 75% spend under 5% of revenue on it.


Underinvested and under-designed is a hard combination to grow out of.


Find your sector below. Each one goes into the detail of what we do and how we do it.

The companies we work with

Engineering

You make complex products to tight tolerances and long lead times. Lead generation, though, is reactive - shows, referrals and whoever shouts loudest that month. You need a pipeline that behaves as predictably as your process control.


More on marketing for engineering companies

Manufacturing

Capacity is planned, quality is measured, output is forecast. Enquiries are none of those things. And with Industry 4.0 investment already on your agenda, AI in the commercial side of the business is the obvious next question nobody has answered.

Industrial & Technical Services

Deep expertise, solid delivery, inconsistent marketing. You rely on word of mouth and tender work, and when the pipeline dries up, growth stalls. You need a joined-up approach that stops the feast and famine cycle.

IT & Technology

You sell something genuinely capable to buyers who need educating first. Sales cycles are long, the message keeps drifting technical, and AI is now table stakes in every conversation you have.

Construction & Built Environment

Work is won on reputation, relationships and capability, but your digital presence doesn't reflect the standard of your delivery. You need a system that supports tenders, builds credibility, and generates qualified opportunities between framework rounds.

Energy & Renewables

A fast-moving market with long procurement cycles and shifting policy. Demand is there. Getting in front of the right specifier, at the right stage, consistently, is the harder problem.

Life Sciences

Regulated, evidence-led, and cautious by necessity. Your marketing has to be accurate, compliant and still commercially sharp - and your AI use has to be governed, not improvised.

Quantum & Deep Tech

You're commercialising something most of your market can't yet describe. The challenge isn't credibility, it's translation - turning genuine scientific advantage into a proposition a commercial buyer can act on.

  • 10 to 200 staff, turnover between £1M and £25M
  • Established and profitable, but growth has flattened
  • A small sales team, often one to four people, working reactively
  • No marketing lead, or one junior marketer doing a bit of everything
  • Decisions made by the MD, Commercial Director or Operations Director
  • Long, technical sales cycles where the buyer is an engineer too

And now there's AI

Whichever sector you sit in, the same question has landed on your desk. Somebody has asked what the business is doing about AI. Possibly the board. Possibly a customer. Possibly your own head, at 2am.

Meanwhile your team is already using it. Quietly, inconsistently, with no rules about what goes into a prompt and no way of telling good output from confident nonsense. Or you've bought a tool that nobody opened twice.


Over 70% of engineering SMEs we surveyed aren't using AI regularly, and not one respondent counted as a power user. The gap isn't technology. It's strategy, process and skills.


AI isn't a technology problem in most technical SMEs - it's a people, systems and leadership problem, which is why the answer is rarely "buy more licences". More on that on our AI services page.

Book a 20-minute fit call

Who We Work With - And Who We Don't

Where we come in

We don't just run campaigns. We survey the ground, design the system, stress-test it on a small scale, then scale what holds.



That means building the strategy, laying the foundations, and getting a repeatable flow of enquiries running before you expand the team. Then we help you recruit the right people and train them to maintain it - including how to use AI properly inside the system rather than bolted onto the side.


Think of us as your fractional sales, marketing and AI leadership until you're ready to bring it in-house. Like any engineered system, it takes time. Good ones always do.

Energy & Renewables

A fast-moving market with long procurement cycles and shifting policy. Demand is there. Getting in front of the right specifier, at the right stage, consistently, is the harder problem.

The leaders we help

Managing Director or Owner

The Strategic Helmsman

Technical by background, pragmatic by instinct. You've built something solid and growth has plateaued. You're cautious with marketing spend because you've watched it disappear before. You want control, clarity and a number you can measure. On AI, you want a straight answer about what's worth doing and what's noise.

Commercial or Sales Director

The Pipeline Commander

Your job is the number. You need pipeline visibility, but sales and marketing operate as separate systems with no shared language. You want qualified leads reaching your team and a dashboard that shows what's actually working. 56% of engineering firms claim sales and marketing are aligned - and not one admitted they weren't. Make of that what you will.

Operations Director

The Efficiency Architect

You own delivery, resource planning and systems. Marketing isn't your department, but when the pipeline wobbles it lands on your capacity plan. You want it running like everything else you manage - predictable, documented, and off your desk. You're also the person most likely to spot where AI genuinely removes waste rather than just adding a subscription.

  • 10 to 200 staff, turnover between £1M and £25M
  • Established and profitable, but growth has flattened
  • A small sales team, often one to four people, working reactively
  • No marketing lead, or one junior marketer doing a bit of everything
  • Decisions made by the MD, Commercial Director or Operations Director
  • Long, technical sales cycles where the buyer is an engineer too

Who we're not for

We'd rather say this now than three meetings in.


  • Solopreneurs and one-person consultancies
  • Pre-revenue start-ups still testing the proposition
  • Businesses wanting one-off tactics with no strategy underneath
  • Companies wanting AI implemented without changing how anyone works
  • Anyone expecting results inside a month


If that's you, we're not the right fit - and we'll happily point you to someone who is.

You've got 30 years of applied knowledge in the building and none of it is written down where a buyer can find it. Meanwhile a less capable competitor with a better online presence gets shortlisted ahead of you, and you find out after the fact.

Your expertise is invisible.

Marketing has never been engineered. 

There's no strategy document, no defined audience, no measurement. Activity happens - a trade show here, a LinkedIn post there, a website refresh every four years - but none of it connects. You wouldn't run a production line this way, and it produces exactly the output you'd expect.

The plan.

Channels, campaigns, assets required, budget, milestones and the measurement framework. This is where we agree what "working" looks like.

Weeks 7-8

  • Do you only work with engineering companies?

    Engineering is our deepest sector, but we work across industrial, manufacturing, construction, technology, energy and other technical B2B businesses. The common thread is a complex product or service, a technical buyer, and a long sales cycle. If your customers ask detailed questions before they buy, we'll be useful.

  • We already have someone doing marketing. Does that rule us out?

    Not at all - it's one of the most common situations we walk into. Usually there's a capable person without senior direction, or a junior marketer covering too much ground. Mentoring and fractional engagements exist precisely for this. We make your existing person more effective rather than replacing them.

  • How much does this cost?

    It depends entirely on the engagement model. Strategy-only work is a defined project with a fixed price. Fractional and implementation work is an agreed monthly commitment based on the days involved. We'll give you a costed proposal after the consultation - no open-ended retainers and no surprises.

  • How long before we see results?

    Sales activity and outreach can produce conversations within weeks. Website and search work typically takes three to six months to show meaningful movement, and longer in competitive sectors. Anyone promising faster is either lucky or misleading you. We set the measurement framework up front so you can see progress before you see revenue.

  • What's actually included in the free 90-minute consultation?

    A proper working session, not a sales pitch. We look at your current position, your website and search visibility, your competitors, and where the obvious gaps sit. You leave with a written summary of what we found and what we'd prioritise, whether or not you work with us. 


    Book a Consult

  • Do we have to commit to a long contract?

    No. Strategy work is a defined project. Ongoing work runs on a rolling basis with a notice period, so you can stop if it isn't delivering. We'd rather earn the next month than lock in the next year.


  • Do you do the work or subcontract it?

    We run a fractional team of specialists - SEO, websites, LinkedIn, design, content - each dedicated to their field. Stefan leads the strategy and stays involved throughout. You get specialist skill without carrying the headcount, and one point of contact rather than five.

  • Can AI just do our marketing for us?

    No, and be wary of anyone selling that. AI accelerates research, drafting and analysis. It doesn't set direction, understand your market, or judge what matters. Used without a strategy it produces a large volume of forgettable content, which is worse than nothing with a technical audience. We cover this properly in our AI webinar.

  • What if we're not ready to commit to anything yet?

    Then take the smaller step. Read the survey results, come to a webinar, or take the consultation and use the findings yourself. We'd rather be useful now and earn the work later.

If this sounds like you

Twenty minutes, no pitch. We'll tell you honestly whether we can help.