Webinar - AI for sales and Marketing in 2026
Webinar - AI for sales and Marketing in 2026
AI Overwhelmed? You're Not Alone.
Join Us Live in March for a 45min webinar for technical business who want to stop dabbling and start using AI properly.
How Many SME Engineering Companies Are Strategically Ready for AI in Their Sales and Marketing?
[Reserve Your Free Place] (CTA button)
The AI Challenge
Most engineering and technical businesses aren't short of AI tools. They're short of a system to make them work.
The result is teams that either avoid AI entirely, or use it in ways that are inconsistent, risky, or simply not worth the time. Sound familiar?
- Too many tools, no clear starting point
- Inconsistent outputs, unreliable results
- No internal owner or process
- Staff threatened or dismissive
- Data security
- One person using it, business not gaining
- Competitors quietly building momentum
In our survey of SME engineering companies, 61% said skills and change management were their biggest barrier - not budget, not access. They had the tools. They didn't have the process.
Marketing Strategy
"Do you have a formal written Marketing Strategy?"
Engineering companies survey showed only 48% had a formal marketing strategy in place. Even at an exhibition - where attendance suggests higher-than-average marketing maturity - more companies operated without a formal strategy. This figure may likely sit somewhere closer to than the national average where
67% of SMEs lack a documented strategy. For engineering firms, this gap is particularly concerning given the complexity of their sales cycles and technical messaging requirements. See
correlations for more
The Webinar
AI for Engineering and Technical Businesses - From Overwhelmed to Operational.
In 45 minutes we'll cover the new world of AI, how to adopt it without the chaos, and where sales and marketing strategy ties it all together.
- Where AI is heading right now
- Dabbling vs structured adoption
- Brief-to-output prompting process
- Building a solid sales and marketing strategy
- Quick use cases
- Rolling AI out across your team
Outside Marketing Assistance
"Did you use any outside help to create your marketing strategy?"
The majority (54%) developed their marketing strategy in-house, whilst 39% engaged outside support and just 7% outsourced the full strategy creation to an agency. This suggests a preference for maintaining control over strategic direction, though it raises questions about whether internal teams have sufficient expertise in modern marketing systems.
Why Attend
This is a practical session for business owners, directors, and team leads in engineering and technical businesses who want a clear picture of where AI fits and how to move forward.
- Understand where AI genuinely adds value
- A framework that fits your existing workflows
- Prompting techniques to test straight away
- A foundation for confident team-wide adoption
This is the start of your journey to implementing AI properly - not a shortcut, but a structured way in. You'll leave with clarity and a direction, not another tool you're unsure what to do with.
"Such an eye-opening talk - real tangible takeaways." "Practical points I could implement straight away."
"Made such a complicated subject feel manageable."
AI Marketing Assistance
"Did you use any outside help to create your marketing strategy?"
The majority (54%) developed their marketing strategy in-house, whilst 39% engaged outside support and just 7% outsourced the full strategy creation to an agency. This suggests a preference for maintaining control over strategic direction, though it raises questions about whether internal teams have sufficient expertise in modern marketing systems.
About Your Host
Stefan is founder of Sales and Marketing Engineers - a specialist consultancy built for engineering and technical SMEs. He works with businesses who want to systemise
their sales and marketing and use AI as part of a joined-up strategy.
Find out more about our AI services and sales and marketing strategy bespoke for technical companies.
Strategy Updates
How often do you update your marketing strategy?
Updates were split relatively evenly: 30% monthly, 30% yearly, 20% quarterly, and 20% twice yearly. The high frequency of updates suggests possible confusion between strategy (direction) and plan (execution)—strategies shouldn't require monthly revision unless fundamental market conditions change.
Free to attend.
45min + Questions. No fluff - no long sales pitches.
Date: Thurs 12th March
Time: 4pm
Format: Live online via link
