You've got 30 years of applied knowledge in the building and none of it is written down where a buyer can find it. Meanwhile a less capable competitor with a better online presence gets shortlisted ahead of you, and you find out after the fact.
Your expertise is invisible.
Marketing has never been engineered.
There's no strategy document, no defined audience, no measurement. Activity happens - a trade show here, a LinkedIn post there, a website refresh every four years - but none of it connects. You wouldn't run a production line this way, and it produces exactly the output you'd expect.
The plan.
Channels, campaigns, assets required, budget, milestones and the measurement framework. This is where we agree what "working" looks like.
Weeks 7-8
Do you only work with engineering companies?
Engineering is our deepest sector, but we work across industrial, manufacturing, construction, technology, energy and other technical B2B businesses. The common thread is a complex product or service, a technical buyer, and a long sales cycle. If your customers ask detailed questions before they buy, we'll be useful.
We already have someone doing marketing. Does that rule us out?
Not at all - it's one of the most common situations we walk into. Usually there's a capable person without senior direction, or a junior marketer covering too much ground. Mentoring and fractional engagements exist precisely for this. We make your existing person more effective rather than replacing them.
How much does this cost?
It depends entirely on the engagement model. Strategy-only work is a defined project with a fixed price. Fractional and implementation work is an agreed monthly commitment based on the days involved. We'll give you a costed proposal after the consultation - no open-ended retainers and no surprises.
How long before we see results?
Sales activity and outreach can produce conversations within weeks. Website and search work typically takes three to six months to show meaningful movement, and longer in competitive sectors. Anyone promising faster is either lucky or misleading you. We set the measurement framework up front so you can see progress before you see revenue.
What's actually included in the free 90-minute consultation?
A proper working session, not a sales pitch. We look at your current position, your website and search visibility, your competitors, and where the obvious gaps sit. You leave with a written summary of what we found and what we'd prioritise, whether or not you work with us.
Do we have to commit to a long contract?
No. Strategy work is a defined project. Ongoing work runs on a rolling basis with a notice period, so you can stop if it isn't delivering. We'd rather earn the next month than lock in the next year.
Do you do the work or subcontract it?
We run a fractional team of specialists - SEO, websites, LinkedIn, design, content - each dedicated to their field. Stefan leads the strategy and stays involved throughout. You get specialist skill without carrying the headcount, and one point of contact rather than five.
Can AI just do our marketing for us?
No, and be wary of anyone selling that. AI accelerates research, drafting and analysis. It doesn't set direction, understand your market, or judge what matters. Used without a strategy it produces a large volume of forgettable content, which is worse than nothing with a technical audience. We cover this properly in our AI webinar.
What if we're not ready to commit to anything yet?
Then take the smaller step. Read the survey results, come to a webinar, or take the consultation and use the findings yourself. We'd rather be useful now and earn the work later.
Energy & Renewables
A fast-moving market with long procurement cycles and shifting policy. Demand is there. Getting in front of the right specifier, at the right stage, consistently, is the harder problem.
Energy & Renewables
A fast-moving market with long procurement cycles and shifting policy. Demand is there. Getting in front of the right specifier, at the right stage, consistently, is the harder problem.
You've got 30 years of applied knowledge in the building and none of it is written down where a buyer can find it. Meanwhile a less capable competitor with a better online presence gets shortlisted ahead of you, and you find out after the fact.
Your expertise is invisible.
Marketing has never been engineered.
There's no strategy document, no defined audience, no measurement. Activity happens - a trade show here, a LinkedIn post there, a website refresh every four years - but none of it connects. You wouldn't run a production line this way, and it produces exactly the output you'd expect.
The plan.
Channels, campaigns, assets required, budget, milestones and the measurement framework. This is where we agree what "working" looks like.
Weeks 7-8
Do you only work with engineering companies?
Engineering is our deepest sector, but we work across industrial, manufacturing, construction, technology, energy and other technical B2B businesses. The common thread is a complex product or service, a technical buyer, and a long sales cycle. If your customers ask detailed questions before they buy, we'll be useful.
We already have someone doing marketing. Does that rule us out?
Not at all - it's one of the most common situations we walk into. Usually there's a capable person without senior direction, or a junior marketer covering too much ground. Mentoring and fractional engagements exist precisely for this. We make your existing person more effective rather than replacing them.
How much does this cost?
It depends entirely on the engagement model. Strategy-only work is a defined project with a fixed price. Fractional and implementation work is an agreed monthly commitment based on the days involved. We'll give you a costed proposal after the consultation - no open-ended retainers and no surprises.
How long before we see results?
Sales activity and outreach can produce conversations within weeks. Website and search work typically takes three to six months to show meaningful movement, and longer in competitive sectors. Anyone promising faster is either lucky or misleading you. We set the measurement framework up front so you can see progress before you see revenue.
What's actually included in the free 90-minute consultation?
A proper working session, not a sales pitch. We look at your current position, your website and search visibility, your competitors, and where the obvious gaps sit. You leave with a written summary of what we found and what we'd prioritise, whether or not you work with us.
Do we have to commit to a long contract?
No. Strategy work is a defined project. Ongoing work runs on a rolling basis with a notice period, so you can stop if it isn't delivering. We'd rather earn the next month than lock in the next year.
Do you do the work or subcontract it?
We run a fractional team of specialists - SEO, websites, LinkedIn, design, content - each dedicated to their field. Stefan leads the strategy and stays involved throughout. You get specialist skill without carrying the headcount, and one point of contact rather than five.
Can AI just do our marketing for us?
No, and be wary of anyone selling that. AI accelerates research, drafting and analysis. It doesn't set direction, understand your market, or judge what matters. Used without a strategy it produces a large volume of forgettable content, which is worse than nothing with a technical audience. We cover this properly in our AI webinar.
What if we're not ready to commit to anything yet?
Then take the smaller step. Read the survey results, come to a webinar, or take the consultation and use the findings yourself. We'd rather be useful now and earn the work later.
