FREE ASSESSMENT

The Personal LinkedIn Authority Index

Twenty checks. Four minutes. One honest score.

Assessment

What the four pillars are

Profile - checks 1 to 5

Your profile is no longer a CV. LinkedIn now cross-references what you post against your headline, About section and experience when it decides who to show your content to. If it cannot work out what you are an expert in, it cannot distribute your posts properly. A profile written for recruiters is actively costing you reach.

Content - checks 6 to 10

Whether there is an engine running, and whether it says anything worth reading. This pillar covers frequency, consistency of subject, format mix and whether your posts are the kind of thing someone saves to come back to. Posting more is rarely the answer on its own. Posting deliberately, about two or three defined subjects, nearly always is.

Network and engagement - checks 11 to 15

Reach is not a reward for posting. It is a function of who is in your network, whether you show up in other people's comments, and what happens in the first hour after you publish. Plenty of good content dies here, seen by suppliers and old colleagues rather than buyers.

Measurement and conversion - checks 16 to 20

The loop. Whether you know what worked, why it worked, and where the traffic went afterwards. Without it, every improvement is guesswork, and guesswork plateaus. This is the pillar most businesses score lowest on, and the one that separates a channel from a hobby.

How the scoring works

Each of the twenty checks scores from zero to three, weakest answer to strongest. Your total is converted to a score out of 100, and you also get a percentage for each of the four pillars, so you can see at a glance which one is dragging the others down.

Level 1 - Dormant (0 to 20)

The profile exists. It is not doing any selling.

Level 2 - Idle (21 to 40)

Something happens when you post, but there is no rhythm and no route to a conversation.

Level 3 - Running (41 to 60)

You are ahead of most of your industry. The gap is usually one pillar, not all four.

Level 4 - Tuned (61 to 84)

The fundamentals are working. What is missing is usually the measurement loop.

Level 5 - Optimised (85 to 100)

All four pillars pulling together. The questions now are about scale and delegation.

A word on the bands: they are a considered starting point, not a scientific instrument. If you land near a boundary, read both descriptions - the useful information is in your pillar breakdown, not the headline number.

Why the personal profile and not the company page

This assessment scores your personal profile only, and that is deliberate.

Company page organic reach has collapsed. In a controlled comparison normalised per follower, a brand page produced around 980 impressions per 1,000 followers in one quarter while an employee profile produced over 70,000.

That is not a rounding difference. It is a structural change in how the platform distributes content, and it means the highest-leverage work for a technical business is almost always on the founder's and the team's personal profiles, with the company page serving as credibility infrastructure behind them.

The company page still matters. It is just a different job, and a different conversation.

What happens after your score

If you score below 85, you get two options. The 20-Point Fix List walks through every check in order with what full marks actually looks like, so you can work through it yourself, starting with your weakest pillar. Or you can book a free 90-minute consultation and we will go through your score together.



If you score 85 or above, a checklist is not going to tell you much. The useful conversation at that point is about scale - extending it across the team, whether the company page earns its place, and what measurement looks like when LinkedIn is a genuine channel rather than an experiment.

Who this is for

We built this for owner-managers, commercial directors and operations directors in industrial, engineering and technical businesses. The kind of firm that wins work on capability and reputation, where the founder is often the most credible voice in the building and has never had time to use it properly.



It works for anyone. But the framing, the examples and the recommendations assume a technical B2B business with a considered sales cycle, not a consumer brand chasing volume.

A note on what this is, and isn't

Twenty checks cover the fundamentals that most technical businesses are missing. They are not a complete LinkedIn audit. A real audit looks at your actual profile, your actual posts and your actual analytics, and takes into account your market, your competitors and where your buyers genuinely spend their attention. Treat this as the starting point, not the finish line.

A note on what this is, and isn't

Getting LinkedIn working is not a content problem. It is a systems problem - the same as everything else we do.

Score yourself first, then decide where the effort goes.

See how we work with technical teams on LinkedIn